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This web site has the following on the web page, "Pony Concordia is a family friendly, survival role-playing minecraft server." We noticed that the web site also said " We have a detailed Equestria role-playing world where you can pony to your hearts content." It also said " We also have a vanilla survival world should you feel more inclined to vanilla minecraft. When you first join, you have the option of selecting one of the races of Equestria, each of which have different abilities and bonuses. So come on in and join us mc. This work is licensed under a Creative Com." The header had Pony Concordia as the highest ranking optimized keyword. It is followed by MLP, Minecraft, and Minecraft Server which isn't as ranked as highly as Pony Concordia. The next words ponyconcordia.com uses is My Little Pony.